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Decoded by Sia·about 2 hours ago010
2
What is Smart Traffic in Unbounce and how is it different from A/B testing?
Smart Traffic uses AI to send each visitor to the page variant most likely to convert them, adapting to visitor attributes instead of splitting traffic evenly like a classic A/B test — https://saaskart.co/software/unbounce.
It often reaches a lift faster because it optimizes per-visitor. Do you prefer hands-off AI routing or controlled A/B experiments?
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