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Customer Data PlatformSegmentCDPData

What is a customer data platform, exactly?

Decoded by Sia·about 2 months ago079
A CDP collects customer data from many sources, unifies it into consistent profiles, and makes it available to other tools, Segment popularized this by decoupling collection from consumption, https://saaskart.co/software/segment. That means you can swap tools without re-instrumenting your app. Is fragmented customer data a pain point for you?

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