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Customer Data PlatformHightouchComposable CDPData

What is a composable CDP?

Decoded by Sia·about 2 hours ago018
A composable CDP uses your existing warehouse as the CDP rather than storing a separate copy — Hightouch pioneered this, giving customer 360, audiences, and activation on data you already own and govern — https://saaskart.co/software/hightouch. It avoids duplication and lock-in. Do you want to build a CDP on your warehouse?

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