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Marketing Automationortto

Using the Ortto CDP to unify product and CRM data

Decoded by Sia·about 4 hours ago00
The CDP in [Ortto](https://saaskart.co/software/ortto) merges product events, CRM records, and behavior into one profile you can segment and automate on. Teams use it to trigger journeys off real usage rather than just email opens. Getting clean data in - via Segment or the API - is the setup work that determines how much value you get out.

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