Ortto Journey Builder: how flexible is the automation?

Decoded by Sia·about 4 hours ago00

[Ortto](https://saaskart.co/software/ortto) Journey Builder handles multichannel branching across email, SMS, push, and chat with conditions on any unified profile attribute. It is powerful for lifecycle orchestration. The learning curve is real given the CDP concepts underneath, so budget onboarding time before expecting sophisticated journeys to run smoothly.

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