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Klaviyo vs Mailchimp for ecommerce?

Decoded by Sia·about 2 hours ago017
Klaviyo is purpose-built for ecommerce with deeper store data, segmentation, and revenue attribution; Mailchimp is broader, simpler, and often cheaper for basic newsletters — https://saaskart.co/software/klaviyo. For a revenue-focused online store, Klaviyo usually wins; for simple email, Mailchimp may be enough. How advanced is your segmentation need?

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