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Toluna vs UserTesting: Which Survey Software Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Toluna
Toluna
Rating
,
Reviews
0
From
Custom

in Survey Software

UserTesting
UserTesting
Leads 2/9
Rating
,
Reviews
0
From
Custom

in Product Management

Jump to scorecard Ask SIA

The Short Answer

Toluna vs UserTesting, in 15 seconds

Choose Toluna if…

  • You want to trial before paying

Choose UserTesting if…

  • You have strict security & compliance needs

Head-to-Head Scorecard

How Toluna and UserTesting score

UserTesting leads on 2 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Toluna
    No reviews
    UserTesting
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Toluna
    0
    UserTesting
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    Toluna
    Custom
    UserTesting
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Toluna
    Toluna
    Free trial
    UserTesting
    Paid only

  • Integrations

    Number of listed third-party integrations

    Even
    Toluna
    6
    UserTesting
    6

  • Features

    Number of listed product capabilities

    Even
    Toluna
    0
    UserTesting
    0

  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    Toluna
    ,
    UserTesting
    ,

  • Security & Compliance

    Number of listed compliance certifications

    UserTesting
    Toluna
    2
    UserTesting
    3

  • Platforms & Deployment

    Supported platforms and deployment options

    UserTesting
    Toluna
    4
    UserTesting
    6

Feature Comparison

Toluna vs UserTesting feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Toluna
UserTesting
Overview
User rating
,
,
Pricing model
Quote-based
PAID
Starting price
Custom
Custom
Free version
Free trial
Features
Key capabilities
,
,
AI features
,
,
Integrations & API
Integrations
ExcelPowerPointTableauSPSSREST APIsSalesforce
FigmaMiroSlackJiraQualtricsSalesforce
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
WebAPI
WebiOSAndroidAPI
Mobile support
Security & Compliance
Compliance
GDPRISO 27001
SOC 2GDPRISO 27001
Vendor
Company
,
,
Verified
Founded
2000
2007
Headquarters
Paris, France
San Francisco, California, United States

Pricing Comparison

Toluna vs UserTesting pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Toluna

Custom to start
ProfessionalCustom
  • Analytics and reporting
  • Integrations
  • automated research
  • Standard support
EnterpriseCustom
  • Dedicated support and onboarding
  • Everything in Professional
  • survey programming
  • insights

UserTesting

Custom to start
EssentialsCustom
  • User testing sessions
  • Video feedback
  • Templates
  • Participant network
EnterpriseCustom
  • Everything in Essentials
  • Governance
  • Advanced analysis
  • Dedicated support

Total cost of ownership factors

Free planToluna UserTesting
Free trial to evaluateToluna UserTesting
Transparent published pricingToluna UserTesting
Public API (build vs. buy add-ons)Toluna UserTesting

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Toluna vs UserTesting: strengths and trade-offs

Toluna

Pros

  • Free trial offered
  • Compliance: GDPR, ISO 27001
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

UserTesting

Pros

  • Compliance: SOC 2, GDPR, ISO 27001
  • Public API available

Cons

  • No free plan
  • No free trial
  • Pricing is quote-based (less transparent)

Buyer Fit

Who should use Toluna vs UserTesting?

Startups

Either

Either keeps early-stage costs lowest with its entry tier.

Small businesses

Either

Either offers the most accessible pricing for lean teams.

Agencies

Either

Either connects to more tools for multi-client workflows.

Enterprises

UserTesting

UserTesting leads on compliance and breadth for complex needs.

Ecommerce

Either

Either integrates with more of the commerce stack.

SaaS companies

Either

Either is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (1)

Salesforce

Only in Toluna (5)

ExcelPowerPointTableauSPSSREST APIs

Only in UserTesting (5)

FigmaMiroSlackJiraQualtrics

Keep Exploring

Other alternatives worth considering

Similar survey software products buyers compare alongside Toluna and UserTesting.

Maze

Maze

$0/mo
Lyssna

Lyssna

Free
Figma

Figma

$12/mo
Miro

Miro

$8/mo
forms.app

forms.app

Custom
Basin

Basin

Custom
More Toluna alternatives →More UserTesting alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Toluna and UserTesting against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

Toluna vs UserTesting, Frequently Asked Questions

What is the difference between Toluna and UserTesting?

Toluna and UserTesting are both Survey Software solutions. Toluna is rated 0.0/5 by 0 users, while UserTesting is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Toluna or UserTesting?

Based on user ratings, Toluna scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Toluna or UserTesting?

Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.

Does Toluna or UserTesting have a free plan?

Neither Toluna nor UserTesting currently offers a free plan, but Toluna provides a free trial.

Can I switch from Toluna to UserTesting?

Switching between Toluna and UserTesting is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Toluna vs UserTesting?

Toluna is best suited for teams that prioritise enterprise features. UserTesting works well for teams needing advanced capabilities.

Our Verdict

The bottom line on Toluna vs UserTesting

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Either

It's a tie has the friendliest entry point for new teams.

Best for Enterprise

UserTesting

UserTesting leads on compliance and feature breadth.

Best Value

Either

It's a tie delivers the lowest cost to get started.

Best AI Features

Either

Comparable AI capabilities on both sides.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Toluna and UserTesting?

Visit Toluna Visit UserTesting Ask SIA
Compare more alternatives →

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