Skip to main content

Hubspot Operations Hub vs Make: Which Workflow Automation Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Rating
Reviews
0
From
$20/mo
Rating
Reviews
0
From
$9/mo

in Workflow Automation

The Short Answer

Hubspot Operations Hub vs Make, in 15 seconds

Choose Hubspot Operations Hub if…

  • You want deeper AI and automation features

Choose Make if…

  • You depend on a broad integration ecosystem
  • You need the broader feature set

Head-to-Head Scorecard

How Hubspot Operations Hub and Make score

It's evenly matched — each leads on 2 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Hubspot
    No reviews
    Make
    No reviews
  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    Hubspot
    0
    Make
    0
  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    Hubspot
    $20/mo
    Make
    $9/mo
  • Free Access

    Availability of a free plan and/or free trial

    Even
    Hubspot
    Free plan + trial
    Make
    Free plan + trial
  • Integrations

    Number of listed third-party integrations

    Make
    Hubspot
    6
    Make
    8
  • Features

    Number of listed product capabilities

    Make
    Hubspot
    6
    Make
    11
  • AI Features

    Capabilities mentioning AI, automation or ML

    Hubspot Operations Hub
    Hubspot
    2
    Make
    1
  • Security & Compliance

    Number of listed compliance certifications

    Even
    Hubspot
    3
    Make
    3
  • Platforms & Deployment

    Supported platforms and deployment options

    Hubspot Operations Hub
    Hubspot
    3
    Make
    2

Feature Comparison

Hubspot Operations Hub vs Make feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

Hubspot Operations Hub
Make
Overview
User rating
Pricing model
FREEMIUM
Credit-based, per month
Starting price
$20/mo
$9/mo
Free version
Free trial
Features
Key capabilities
Two-way data syncProgrammable automationData quality & deduplicationWorkflow automationDatasets & reportingRevOps tooling
Visual workflow builder3,000+ app integrationsMulti-step branching scenariosIterators & aggregatorsData transformationError handling & retries+5
AI features
Programmable automationWorkflow automation
AI automation
Integrations & API
Integrations
SalesforceShopifyMailchimpSlackStripeMicrosoft Dynamics
Google SheetsSlackHubSpotAirtableOpenAIShopify+2
Public API
Platforms
Deployment
Cloud
Cloud
Platforms
WebAPI
Web
Mobile support
Security & Compliance
Compliance
SOC 2 Type IIGDPRISO 27001
SOC 2 Type IIISO 27001GDPR
Vendor
Company
Verified
Founded
2006
2012
Headquarters
Cambridge, Massachusetts, USA
Prague, Czech Republic

Pricing Comparison

Hubspot Operations Hub vs Make pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Hubspot Operations Hub

$20/mo to start
Free ToolsFree
  • Basic data sync
  • Limited automation
  • Contact management
  • Forms & email
Starter$20/month
  • Two-way data sync
  • Default field mappings
  • Simple automation
  • Standard support
Professional$800/month
  • Programmable automation
  • Data quality tools
  • Custom field mappings
  • Datasets
EnterpriseCustom
  • Advanced data prep
  • Higher limits
  • Advanced security
  • Dedicated support

Make

$9/mo to start
FreeFree
  • 1,000 credits/month
  • 2 active scenarios
  • Visual builder
  • 3,000+ apps
Core$9/month
  • 10,000 credits/month
  • Unlimited active scenarios
  • Scheduling (1-min intervals)
  • Access all apps
Pro$16/month
  • Everything in Core
  • Priority scenario execution
  • Custom variables
  • Full-resolution images
Teams$29/month
  • Everything in Pro
  • Team collaboration
  • Shared scenario templates
  • Team roles & permissions

Total cost of ownership factors

Free planHubspot Make
Free trial to evaluateHubspot Make
Transparent published pricingHubspot Make
Public API (build vs. buy add-ons)Hubspot Make

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Hubspot Operations Hub vs Make: strengths and trade-offs

Hubspot Operations Hub

Pros

  • Free plan available
  • Free trial offered
  • Compliance: SOC 2 Type II, GDPR, ISO 27001
  • Stronger AI / automation features
  • Public API available

Cons

  • Higher starting price ($20/mo)
  • Fewer native integrations than the alternative

Make

Pros

  • Free plan available
  • Free trial offered
  • Lower starting price ($9/mo)
  • Broad integration ecosystem (8)
  • Compliance: SOC 2 Type II, ISO 27001, GDPR
  • Public API available

Cons

    Buyer Fit

    Who should use Hubspot Operations Hub vs Make?

    Startups

    Either

    Either keeps early-stage costs lowest with its entry tier.

    Small businesses

    Either

    Either offers the most accessible pricing for lean teams.

    Agencies

    Make

    Make connects to more tools for multi-client workflows.

    Enterprises

    Make

    Make leads on compliance and breadth for complex needs.

    Ecommerce

    Make

    Make integrates with more of the commerce stack.

    SaaS companies

    Hubspot Operations Hub

    Hubspot Operations Hub is the more developer- and automation-friendly choice.

    Integration overlap

    Shared integrations (3)

    SalesforceShopifySlack

    Only in Hubspot Operations Hub (3)

    MailchimpStripeMicrosoft Dynamics

    Only in Make (5)

    Google SheetsHubSpotAirtableOpenAINotion

    Keep Exploring

    Other alternatives worth considering

    Similar workflow automation products buyers compare alongside Hubspot Operations Hub and Make.

    Ask SIA which solution fits your business

    SIA, Saaskart's AI buying assistant, weighs Hubspot Operations Hub and Make against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

    Get a personalised recommendation

    Hubspot Operations Hub vs Make — Frequently Asked Questions

    What is the difference between Hubspot Operations Hub and Make?

    Hubspot Operations Hub and Make are both software solutions. Hubspot Operations Hub is rated 0.0/5 by 0 users, while Make is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

    Which is better, Hubspot Operations Hub or Make?

    Based on user ratings, Hubspot Operations Hub scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

    Which is cheaper, Hubspot Operations Hub or Make?

    Make is the more affordable option, starting at $9/month.

    Does Hubspot Operations Hub or Make have a free plan?

    Hubspot Operations Hub offers a free plan. does not have a free tier but does offer a free trial.

    Can I switch from Hubspot Operations Hub to Make?

    Switching between Hubspot Operations Hub and Make is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

    Who should use Hubspot Operations Hub vs Make?

    Hubspot Operations Hub is best suited for teams that prioritise enterprise features. Make works well for teams looking to start free and scale.

    Our Verdict

    The bottom line on Hubspot Operations Hub vs Make

    Best Overall

    Either

    It's a tie balances user satisfaction and proven adoption.

    Best for Startups

    Either

    It's a tie has the friendliest entry point for new teams.

    Best for Enterprise

    Make

    Make leads on compliance and feature breadth.

    Best Value

    Either

    It's a tie delivers the lowest cost to get started.

    Best AI Features

    Hubspot Operations Hub

    Hubspot Operations Hub ships more AI and automation.

    Highest Rated

    Either

    Both earn equal user ratings.

    Ready to decide between Hubspot Operations Hub and Make?

    Get a recommendation

    Not sure which to choose?

    Tell us your requirements and our advisors will help you compare and shortlist the best-fit options — free and unbiased.

    • A real human, fast

      Someone on our team replies within one business day — no bots, no ticket queue.

    • Routed to the right team

      Buying, selling, partnering, or investing — you reach the people who can actually help.

    • Independent & unbiased

      No pushy sales. Just honest guidance grounded in the ecosystem.

    • Tailored to your context

      Tell us what you need and we shape the next steps around it.

    Replies within 1 business day No spam, ever Free to reach out
    1. 1You
    2. 2Details
    3. 3Contact

    Who are you? Pick the option that fits best.