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Datto vs Rubrik: Which Backup & Recovery Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction — side by side, with no marketing spin.

Datto
Datto
Rating
—
Reviews
0
From
Custom

in Backup & Recovery

Rubrik
Rubrik
Rating
—
Reviews
0
From
Custom

in Backup & Recovery

Jump to scorecard Ask SIA

The Short Answer

Datto vs Rubrik, in 15 seconds

Choose Datto if…

  • You prefer Datto's approach and ecosystem

Choose Rubrik if…

  • You want to trial before paying

Head-to-Head Scorecard

How Datto and Rubrik score

It's evenly matched — each leads on 1 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Datto
    No reviews
    Rubrik
    No reviews

  • Review Volume

    Number of verified reviews — a proxy for adoption

    Even
    Datto
    0
    Rubrik
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    Datto
    Custom
    Rubrik
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Rubrik
    Datto
    Paid only
    Rubrik
    Free trial

  • Integrations

    Number of listed third-party integrations

    Even
    Datto
    6
    Rubrik
    6

  • Features

    Number of listed product capabilities

    Even
    Datto
    6
    Rubrik
    6

  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    Datto
    —
    Rubrik
    —

  • Security & Compliance

    Number of listed compliance certifications

    Even
    Datto
    3
    Rubrik
    3

  • Platforms & Deployment

    Supported platforms and deployment options

    Datto
    Datto
    6
    Rubrik
    5

Feature Comparison

Datto vs Rubrik feature breakdown

Search or filter the full feature matrix — core features, AI, integrations, APIs, security and compliance.

Datto
Rubrik
Overview
User rating
—
—
Pricing model
Custom
Custom
Starting price
Custom
Custom
Free version
Free trial
Features
Key capabilities
Image-based backupInstant virtualizationBusiness continuity (BCDR)Ransomware detectionSaaS protectionMulti-tenant MSP management
Backup & instant recoveryImmutable backupsRansomware detectionSensitive-data discoveryCyber recovery orchestrationThreat analytics
AI features
—
—
Integrations & API
Integrations
Microsoft 365Google WorkspaceVMwareHyper-VAutotaskConnectWise
VMwareAWSAzureMicrosoft 365SalesforceServiceNow
Public API
Platforms
Deployment
CloudHybridOn-Premise
CloudSaaSOn-Premise
Platforms
WebWindowsAPI
WebAPI
Mobile support
Security & Compliance
Compliance
SOC 2ISO 27001HIPAA
SOC 2ISO 27001FedRAMP
Vendor
Company
—
—
Verified
Founded
—
—
Headquarters
—
—

Pricing Comparison

Datto vs Rubrik pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Datto

Custom to start
SIRIS BCDRCustom
  • All-in-one hardware+cloud
  • Instant virtualization
  • From ~$995
  • Ransomware detection
SaaS ProtectionCustom
  • Microsoft 365 & Google backup
  • Per-user
  • MSP multi-tenant
  • Retention options

Rubrik

Custom to start
Enterprise EditionCustom
  • Backup & recovery
  • Immutable backups
  • Capacity-based
  • Ransomware protection
Security CloudCustom
  • Data threat analytics
  • Sensitive-data discovery
  • Cyber recovery
  • Cloud & SaaS

Total cost of ownership factors

Free planDatto Rubrik
Free trial to evaluateDatto Rubrik
Transparent published pricingDatto Rubrik
Public API (build vs. buy add-ons)Datto Rubrik

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Datto vs Rubrik: strengths and trade-offs

Datto

Pros

  • Compliance: SOC 2, ISO 27001, HIPAA
  • Public API available

Cons

  • No free plan
  • No free trial
  • Pricing is quote-based (less transparent)

Rubrik

Pros

  • Free trial offered
  • Compliance: SOC 2, ISO 27001, FedRAMP
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Buyer Fit

Who should use Datto vs Rubrik?

Startups

Either

Either keeps early-stage costs lowest with its entry tier.

Small businesses

Either

Either offers the most accessible pricing for lean teams.

Agencies

Either

Either connects to more tools for multi-client workflows.

Enterprises

Either

Either leads on compliance and breadth for complex needs.

Ecommerce

Either

Either integrates with more of the commerce stack.

SaaS companies

Either

Either is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (2)

Microsoft 365VMware

Only in Datto (4)

Google WorkspaceHyper-VAutotaskConnectWise

Only in Rubrik (4)

AWSAzureSalesforceServiceNow

Keep Exploring

Other alternatives worth considering

Similar backup & recovery products buyers compare alongside Datto and Rubrik.

Cohesity

Cohesity

Custom
Veeam

Veeam

Free
Druva

Druva

Custom
Acronis

Acronis

Custom
Backupify

Backupify

$3/mo
More Datto alternatives →More Rubrik alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Datto and Rubrik against your team size, budget, integrations and compliance needs — then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

Datto vs Rubrik — Frequently Asked Questions

What is the difference between Datto and Rubrik?

Datto and Rubrik are both Backup & Recovery solutions. Datto is rated 0.0/5 by 0 users, while Rubrik is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Datto or Rubrik?

Based on user ratings, Datto scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Datto or Rubrik?

Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.

Does Datto or Rubrik have a free plan?

Neither Datto nor Rubrik currently offers a free plan, but Rubrik provides a free trial.

Can I switch from Datto to Rubrik?

Switching between Datto and Rubrik is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Datto vs Rubrik?

Datto is best suited for teams that prioritise enterprise features. Rubrik works well for teams needing advanced capabilities.

Our Verdict

The bottom line on Datto vs Rubrik

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Either

It's a tie has the friendliest entry point for new teams.

Best for Enterprise

Either

It's a tie leads on compliance and feature breadth.

Best Value

Either

It's a tie delivers the lowest cost to get started.

Best AI Features

Either

Comparable AI capabilities on both sides.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Datto and Rubrik?

Visit Datto Visit Rubrik Ask SIA
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