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Basis Technologies vs Rokt: Which Advertising Technology Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

Basis Technologies
Basis Technologies
Rating
,
Reviews
0
From
Custom

in Advertising Technology

Rokt
Rokt
Rating
,
Reviews
0
From
Custom

in Advertising Technology

Jump to scorecard Ask SIA

The Short Answer

Basis Technologies vs Rokt, in 15 seconds

Choose Basis Technologies if…

  • You prefer Basis Technologies's approach and ecosystem

Choose Rokt if…

  • You prefer Rokt's approach and ecosystem

Head-to-Head Scorecard

How Basis Technologies and Rokt score

It's evenly matched, each leads on 0 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    Basis
    No reviews
    Rokt
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    Basis
    0
    Rokt
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    Basis
    Custom
    Rokt
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Even
    Basis
    Free trial
    Rokt
    Free trial

  • Integrations

    Number of listed third-party integrations

    Even
    Basis
    6
    Rokt
    6

  • Features

    Number of listed product capabilities

    Even
    Basis
    0
    Rokt
    0

  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    Basis
    ,
    Rokt
    ,

  • Security & Compliance

    Number of listed compliance certifications

    Even
    Basis
    3
    Rokt
    3

  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    Basis
    4
    Rokt
    4

Feature Comparison

Basis Technologies vs Rokt feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

Basis Technologies
Rokt
Overview
User rating
,
,
Pricing model
Quote-based
Quote-based
Starting price
Custom
Custom
Free version
Free trial
Features
Key capabilities
,
,
AI features
,
,
Integrations & API
Integrations
Google AdsThe Trade DeskLiveRampSalesforceGoogle AnalyticsZapier
ShopifySalesforce Commerce CloudAdobe CommerceTicketmasterUberREST APIs
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
WebAPI
WebAPI
Mobile support
Security & Compliance
Compliance
SOC 2GDPRCCPA
SOC 2ISO 27001GDPR
Vendor
Company
,
,
Verified
Founded
2001
2012
Headquarters
Chicago, Illinois, USA
New York, New York, USA

Pricing Comparison

Basis Technologies vs Rokt pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

Basis Technologies

Custom to start
GrowthCustom
  • programmatic and DSP buying
  • Integrations
  • Standard support
  • Analytics and reporting
EnterpriseCustom
  • Advanced measurement
  • Everything in Growth
  • reporting and analytics
  • Dedicated support and onboarding

Rokt

Custom to start
ProfessionalCustom
  • checkout offers
  • customer acquisition network
  • Analytics and reporting
  • Integrations
EnterpriseCustom
  • AI relevance
  • Dedicated support and onboarding
  • Everything in Professional
  • Advanced security and controls

Total cost of ownership factors

Free planBasis Rokt
Free trial to evaluateBasis Rokt
Transparent published pricingBasis Rokt
Public API (build vs. buy add-ons)Basis Rokt

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

Basis Technologies vs Rokt: strengths and trade-offs

Basis Technologies

Pros

  • Free trial offered
  • Compliance: SOC 2, GDPR, CCPA
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Rokt

Pros

  • Free trial offered
  • Compliance: SOC 2, ISO 27001, GDPR
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Buyer Fit

Who should use Basis Technologies vs Rokt?

Startups

Either

Either keeps early-stage costs lowest with its entry tier.

Small businesses

Either

Either offers the most accessible pricing for lean teams.

Agencies

Either

Either connects to more tools for multi-client workflows.

Enterprises

Either

Either leads on compliance and breadth for complex needs.

Ecommerce

Either

Either integrates with more of the commerce stack.

SaaS companies

Either

Either is the more developer- and automation-friendly choice.

Integration overlap

Only in Basis Technologies (6)

Google AdsThe Trade DeskLiveRampSalesforceGoogle AnalyticsZapier

Only in Rokt (6)

ShopifySalesforce Commerce CloudAdobe CommerceTicketmasterUberREST APIs

Keep Exploring

Other alternatives worth considering

Similar advertising technology products buyers compare alongside Basis Technologies and Rokt.

Criteo

Criteo

Custom
AdRoll

AdRoll

Custom
Taboola

Taboola

Custom
Simpli.fi

Simpli.fi

Custom
Adform

Adform

Custom
Kevel

Kevel

Custom
More Basis Technologies alternatives →More Rokt alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs Basis Technologies and Rokt against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

Basis Technologies vs Rokt, Frequently Asked Questions

What is the difference between Basis Technologies and Rokt?

Basis Technologies and Rokt are both Advertising Technology solutions. Basis Technologies is rated 0.0/5 by 0 users, while Rokt is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, Basis Technologies or Rokt?

Based on user ratings, Basis Technologies scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, Basis Technologies or Rokt?

Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.

Does Basis Technologies or Rokt have a free plan?

Neither Basis Technologies nor Rokt currently offers a free plan, but Basis Technologies provides a free trial.

Can I switch from Basis Technologies to Rokt?

Switching between Basis Technologies and Rokt is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use Basis Technologies vs Rokt?

Basis Technologies is best suited for teams that prioritise enterprise features. Rokt works well for teams needing advanced capabilities.

Our Verdict

The bottom line on Basis Technologies vs Rokt

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Either

It's a tie has the friendliest entry point for new teams.

Best for Enterprise

Either

It's a tie leads on compliance and feature breadth.

Best Value

Either

It's a tie delivers the lowest cost to get started.

Best AI Features

Either

Comparable AI capabilities on both sides.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between Basis Technologies and Rokt?

Visit Basis Technologies Visit Rokt Ask SIA
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