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Independent demand-side platform for programmatic advertising
The Trade Desk is ad-tech software offering a leading independent demand-side platform (DSP) for programmatic advertising across channels. Founded in 2009 and based in Ventura, California, USA, The Trade Desk helps brands and agencies buying programmatic media plan, buy, optimize and measure digital advertising.
The Trade Desk is built for brands and agencies buying programmatic media. It suits teams that want omnichannel programmatic buying without manual, disconnected media buying.
Compared with alternatives like Criteo, The Trade Desk differentiates on omnichannel programmatic buying. Pricing is quote-based and scoped to your spend and program size.
Pricing Model
Quote-based
Starting Price
Contact vendor
Free Options
Free trial
Core The Trade Desk for growing teams. Contact for a quote.
Advanced The Trade Desk for enterprise programs. Contact for a quote.
| Feature | Growth Popular | Enterprise |
|---|---|---|
| omnichannel programmatic buying | , | |
| connected TV (CTV) advertising | , | |
| Integrations | , | |
| Analytics and reporting | , | |
| Standard support | , | |
| Everything in Growth | , | |
| data-driven targeting and measurement | , | |
| real-time bidding and optimization | , | |
| Advanced measurement | , | |
| Dedicated support and onboarding | , |
Other
CRM
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Programmatic and media automation platform
Commerce media and retargeting advertising platform
Self-service digital advertising and programmatic platform
Programmatic advertising and multi-channel DSP
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