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AdRoll vs The Trade Desk: Which Advertising Technology Is Better in 2026?

Compare pricing, features, integrations, verified reviews, AI capabilities, security, and customer satisfaction, side by side, with no marketing spin.

AdRoll
AdRoll
Rating
,
Reviews
0
From
Custom

in Advertising Technology

The Trade Desk
The Trade Desk
Leads 1/9
Rating
,
Reviews
0
From
Custom

in Advertising Technology

Jump to scorecard Ask SIA

The Short Answer

AdRoll vs The Trade Desk, in 15 seconds

Choose AdRoll if…

  • You prefer AdRoll's approach and ecosystem

Choose The Trade Desk if…

  • You have strict security & compliance needs

Head-to-Head Scorecard

How AdRoll and The Trade Desk score

The Trade Desk leads on 1 of 9 measured dimensions.

  • Customer Rating

    Average score from verified user reviews

    Even
    AdRoll
    No reviews
    The
    No reviews

  • Review Volume

    Number of verified reviews, a proxy for adoption

    Even
    AdRoll
    0
    The
    0

  • Entry Pricing

    Lowest published starting price (free plan = lowest)

    Even
    AdRoll
    Custom
    The
    Custom

  • Free Access

    Availability of a free plan and/or free trial

    Even
    AdRoll
    Free trial
    The
    Free trial

  • Integrations

    Number of listed third-party integrations

    Even
    AdRoll
    6
    The
    6

  • Features

    Number of listed product capabilities

    Even
    AdRoll
    0
    The
    0

  • AI Features

    Capabilities mentioning AI, automation or ML

    Even
    AdRoll
    ,
    The
    ,

  • Security & Compliance

    Number of listed compliance certifications

    The Trade Desk
    AdRoll
    2
    The
    3

  • Platforms & Deployment

    Supported platforms and deployment options

    Even
    AdRoll
    4
    The
    4

Feature Comparison

AdRoll vs The Trade Desk feature breakdown

Search or filter the full feature matrix, core features, AI, integrations, APIs, security and compliance.

AdRoll
The Trade Desk
Overview
User rating
,
,
Pricing model
Quote-based
Quote-based
Starting price
Custom
Custom
Free version
Free trial
Features
Key capabilities
,
,
AI features
,
,
Integrations & API
Integrations
Google AdsThe Trade DeskShopifySalesforceGoogle AnalyticsHubSpot
Google AdsThe Trade DeskLiveRampSalesforceGoogle AnalyticsZapier
Public API
Platforms
Deployment
CloudSaaS
CloudSaaS
Platforms
WebAPI
WebAPI
Mobile support
Security & Compliance
Compliance
SOC 2GDPR
SOC 2GDPRCCPA
Vendor
Company
,
,
Verified
Founded
2006
2009
Headquarters
San Francisco, California, USA
Ventura, California, USA

Pricing Comparison

AdRoll vs The Trade Desk pricing

Entry pricing, plan tiers and the cost factors that shape total cost of ownership.

AdRoll

Custom to start
ProfessionalCustom
  • cross-channel campaigns
  • retargeting ads
  • Standard support
  • Analytics and reporting
EnterpriseCustom
  • Dedicated support and onboarding
  • attribution
  • Everything in Professional
  • Advanced security and controls

The Trade Desk

Custom to start
GrowthCustom
  • omnichannel programmatic buying
  • Analytics and reporting
  • Standard support
  • Integrations
EnterpriseCustom
  • Everything in Growth
  • Dedicated support and onboarding
  • data-driven targeting and measurement
  • real-time bidding and optimization

Total cost of ownership factors

Free planAdRoll The
Free trial to evaluateAdRoll The
Transparent published pricingAdRoll The
Public API (build vs. buy add-ons)AdRoll The

Beyond list price, factor in implementation, training, add-ons and per-seat scaling when estimating total cost of ownership.

Pros & Cons

AdRoll vs The Trade Desk: strengths and trade-offs

AdRoll

Pros

  • Free trial offered
  • Compliance: SOC 2, GDPR
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

The Trade Desk

Pros

  • Free trial offered
  • Compliance: SOC 2, GDPR, CCPA
  • Public API available

Cons

  • No free plan
  • Pricing is quote-based (less transparent)

Buyer Fit

Who should use AdRoll vs The Trade Desk?

Startups

Either

Either keeps early-stage costs lowest with its entry tier.

Small businesses

Either

Either offers the most accessible pricing for lean teams.

Agencies

Either

Either connects to more tools for multi-client workflows.

Enterprises

The Trade Desk

The Trade Desk leads on compliance and breadth for complex needs.

Ecommerce

Either

Either integrates with more of the commerce stack.

SaaS companies

Either

Either is the more developer- and automation-friendly choice.

Integration overlap

Shared integrations (4)

Google AdsThe Trade DeskSalesforceGoogle Analytics

Only in AdRoll (2)

ShopifyHubSpot

Only in The Trade Desk (2)

LiveRampZapier

Keep Exploring

Other alternatives worth considering

Similar advertising technology products buyers compare alongside AdRoll and The Trade Desk.

Taboola

Taboola

Custom
Teads (formerly Outbrain)

Teads (formerly Outbrain)

Custom
Quantcast

Quantcast

Custom
Criteo

Criteo

Custom
StackAdapt

StackAdapt

Custom
Basis Technologies

Basis Technologies

Custom
More AdRoll alternatives →More The Trade Desk alternatives →

Ask SIA which solution fits your business

SIA, Saaskart's AI buying assistant, weighs AdRoll and The Trade Desk against your team size, budget, integrations and compliance needs, then recommends the right fit and the questions to ask each vendor.

Get a personalised recommendation

AdRoll vs The Trade Desk, Frequently Asked Questions

What is the difference between AdRoll and The Trade Desk?

AdRoll and The Trade Desk are both Advertising Technology solutions. AdRoll is rated 0.0/5 by 0 users, while The Trade Desk is rated 0.0/5 by 0 users. The main differences lie in pricing, features, and target audience.

Which is better, AdRoll or The Trade Desk?

Based on user ratings, AdRoll scores higher at 0.0/5. The best choice depends on your team size, budget, and specific requirements.

Which is cheaper, AdRoll or The Trade Desk?

Both products have custom pricing. We recommend contacting both vendors for a quote tailored to your team size.

Does AdRoll or The Trade Desk have a free plan?

Neither AdRoll nor The Trade Desk currently offers a free plan, but AdRoll provides a free trial.

Can I switch from AdRoll to The Trade Desk?

Switching between AdRoll and The Trade Desk is possible. Both support data export. Check integration compatibility and plan for data migration to minimise disruption to your team.

Who should use AdRoll vs The Trade Desk?

AdRoll is best suited for teams that prioritise enterprise features. The Trade Desk works well for teams needing advanced capabilities.

Our Verdict

The bottom line on AdRoll vs The Trade Desk

Best Overall

Either

It's a tie balances user satisfaction and proven adoption.

Best for Startups

Either

It's a tie has the friendliest entry point for new teams.

Best for Enterprise

The Trade Desk

The Trade Desk leads on compliance and feature breadth.

Best Value

Either

It's a tie delivers the lowest cost to get started.

Best AI Features

Either

Comparable AI capabilities on both sides.

Highest Rated

Either

Both earn equal user ratings.

Ready to decide between AdRoll and The Trade Desk?

Visit AdRoll Visit The Trade Desk Ask SIA
Compare more alternatives →

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