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Finding the wedge that started it all
With a seed-stage SaaS founder · Founder Journeys
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Video · 48 min
Finding the wedge that started it all
A seed-stage SaaS founder
48 min · Transcript available
Episode highlights
- How the first ten customers really came together
- The pricing change that unlocked expansion revenue
- What the fundraise looked like from the inside
- The hire that changed how the team shipped
Key topics
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Finding the wedge that started it all
A seed-stage SaaS founder
The unglamorous search for a first repeatable use case — and the customer conversations that revealed it.
How early-stage investors actually decide
An early-stage VC
Signal, conviction, and the questions behind a term sheet — from the other side of the table.
Turning a demo into a product motion
A SaaS product leader
Moving from bespoke demos to a scalable, self-serve motion without losing enterprise deals.
AI in production, not in the pitch deck
A technology operator
What teams learned taking AI from flashy pilots to reliable, revenue-generating features.
Building the go-to-market engine
A growth operator
The messy reality of building a repeatable revenue engine — channels, hires, and hard resets.
How buyers really evaluate software
A procurement leader
Inside enterprise software decisions — shortlists, security reviews, and what actually wins.
The community that became a company
An ecosystem builder
Turning grassroots trust into distribution — and the discipline it takes to keep it real.
Raising in a harder market
A repeat founder
What changed between rounds, how the story was reframed, and the metrics that mattered.
Episodes shown illustrate the format and themes of the show as the library grows.
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Share the real story behind what you're building.
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Operators
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Unpack the growth lessons behind your company.
Buyers
Reveal how software decisions really get made.
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Explain where AI and software are actually heading.
What we look for
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Absolutely. Beyond marquee guests, we feature founder stories, volunteer stories, partner insights, and community leaders — the podcast is a platform for the whole ecosystem, not just headline names.
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