Phia

What is Phia?

Phia is an AI shopping assistant that compares prices for the product you are viewing, including secondhand listings, as an app and browser extension. Detail comes from third-party coverage because the homepage returned little text.

Key capabilities of Phia

• Price comparison: Scans 40,000+ retail sites to find where an item sells cheapest.
• Resale search: Integrates with 150+ secondhand platforms.
• Resale value: Calculates what an item may resell for.
• Price tracking: Tracks price drops.
• Product summaries: Summarizes product details.

How Phia works

Shoppers open a product page or use the app, and Phia searches retail and resale sources for the same or similar items and shows the lowest prices. Third-party coverage cites an in-house database of more than 350 million items.

Who uses Phia?

Fashion and general shoppers who want the best price, including secondhand. It was founded by Phoebe Gates and Sophia Kianni and reportedly raised an $8 million seed round led by Kleiner Perkins.

Phia pricing

Coverage describes Phia as free on iOS, mobile browser extension and Chrome. Confirm current terms in the app.

Phia alternatives

Onton and Botika use AI for shopping and fashion visuals, and Shaped and Flair provide recommendation and personalization services. Phia is a consumer price comparison tool.