Jacquard

What is Jacquard?

Jacquard, formerly Phrasee, is an AI platform that generates and optimizes marketing content across email, SMS, push, in-app, paid social and web. It describes itself as an agentic creative intelligence layer.

Key capabilities of Jacquard

• Performance agent: Identifies revenue-lifting opportunities
• Compliance agent: Validates regulatory requirements
• Brand agent: Enforces brand voice and guardrails
• Jacq orchestration: Coordinates the agents and delivers approvals through Slack, Claude, ChatGPT or Copilot
• Global model: Built on 80B+ marketing results gathered over 10 years
• Brand model: Learns from your campaign history and approvals
• Customer model: Personalizes messaging by individual attributes

How Jacquard works

Three trained models feed four agents. The global model draws on past marketing outcomes, the brand model learns from your approved campaigns, and the customer model personalizes by attributes. Jacq coordinates the performance, compliance and brand agents and routes approvals to chat tools, and the platform connects to marketing systems for delivery.

Who uses Jacquard?

Enterprise marketing teams. Customers named by the vendor include Tesco, Costco, Sephora, Best Buy, Nestle and United Airlines. It reports a 97 percent win rate against human-written controls.

Jacquard pricing

Jacquard does not publish pricing on its site, so cost is set per engagement.

Jacquard alternatives

Related options include Klaviyo for email and SMS automation, Knak for email building and rasa.io for personalized newsletters.