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Ad swipe file, competitor tracking and AI creative briefs
Updated
Foreplay is an ad creative workflow platform that helps marketing teams research, analyze and brief advertising campaigns. It combines a swipe file, competitor ad tracking and AI-assisted creative briefs.
You save ads from Meta, TikTok and other platforms into boards, browse or search the Discovery library, follow competitor brands with Spyder, review your own performance in Lens and generate briefs from saved ads. Claude, ChatGPT, Gemini and Grok can connect via API or MCP.
Performance marketers, creative strategists and agencies running paid social who need inspiration, competitor monitoring and briefs in one workflow.
Basic is $59 per month for 1 user, Workflow $175 per month for 5 users, Agency $459 per month for 10 users and Enterprise is custom. Annual plans save about 15%. A 7-day free trial requires a credit card.
Marpipe tests creative variations, AdCreative.ai and Anyword generate ad copy and creatives, and Copy.ai writes marketing copy. Foreplay differs by centering on research and briefing.
Pricing Model
SUBSCRIPTION
Starting Price
$59/mo
Free Options
Free trial
| Feature | Basic | Workflow | Agency | Enterprise |
|---|---|---|---|---|
| 1 user | , | , | , | |
| Swipe File | , | , | , | |
| Discovery | , | , | , | |
| Briefs | , | , | , | |
| 5 users | , | , | , | |
| Spyder for 10+ brands | , | , | , | |
| Lens for 1 brand | , | , | , | |
| 10 users | , | , | , | |
| Spyder for 50+ brands | , | , | , | |
| Lens for 10+ brands | , | , | , | |
| Unlimited everything | , | , | , |
Other
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API Types
SDK Availability
Verify SDK availability in vendor's documentation.
Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
AI ad creative, copy and product photoshoot generator with scoring
AI copywriting with predictive performance scores and brand voice
PPC management across Google, Microsoft and Meta ads
