Tray.io

Tray.io (Tray.ai) is a low-code integration and automation platform (iPaaS) for building sophisticated, API-driven workflows that connect an organization's apps and data. With a visual builder plus deep flexibility — custom logic, data transformation, and direct API calls — Tray sits between simple no-code automators and heavy enterprise integration suites. It's popular with revenue operations, IT, and technical teams who need to automate complex processes across CRM, marketing, finance, and internal systems without maintaining brittle custom code.

The platform combines a drag-and-drop workflow builder with power-user capabilities. Connectors and a universal HTTP client integrate virtually any API; branching logic, loops, and data mapping handle complex scenarios; and reusable workflows and environments support scale and governance. Tray has leaned into AI with Merlin, its AI agent builder and agentic automation layer, letting teams build AI agents that act across connected systems. This positions Tray as an automation backbone for operations and, increasingly, for embedding AI into business processes.

Tray.io serves mid-market and enterprise operations, RevOps, and technical teams. Pricing is subscription plus usage (task credits): a Pro plan around $595/month (with an allotment of task credits and multiple workspaces), and custom-quoted Team and Enterprise plans that add more credits, workspaces, and advanced security, with the Merlin AI agent builder sold separately (real-world entry commonly around $1,000/month or more). It competes with Workato, Zapier, Make, and MuleSoft, differentiating on low-code power for complex, API-heavy integrations plus AI agents.