Softr

Softr is a no-code platform for building web apps, client portals, internal tools, and websites on top of your existing data — most notably Airtable, Google Sheets, and other databases. Using pre-built blocks (lists, tables, forms, charts, calendars, kanban) and templates, non-technical users assemble functional, good-looking apps in minutes without code. Because it turns a data source into a real application with user authentication, permissions, and dynamic content, Softr is popular for customer/partner portals, membership sites, marketplaces, and internal operations tools.

The platform focuses on data-driven apps with access control. You connect Airtable, Google Sheets, or a database, then build pages from blocks that display and let users create, read, update, and filter records; user accounts, roles, and conditional visibility control who sees and does what; and payments, forms, and automations enable real workflows. Softr adds custom domains, SEO, and branding for public sites, an AI app builder to generate apps from a prompt, and integrations. Its combination of Airtable-native app building plus authentication and portals is a key differentiator.

Softr serves non-technical teams, agencies, and businesses building portals, internal tools, and web apps from their data. Pricing includes a Free plan (10 app users, unlimited published apps), a Basic plan around $49/month ($59 monthly; 20 app users), a Professional plan around $139/month (100 app users), and a Business plan around $269/month (500 app users), with custom Enterprise; app-user count sets the price and published apps/collaborators are unlimited. It competes with Glide, Bubble, Airtable, and Webflow, differentiating on building portals and apps from Airtable/Sheets with authentication.