Sender

Sender is an affordable email and SMS marketing platform aimed at small businesses, e-commerce stores, and creators who want capable marketing without the price of larger suites. It covers the essentials well: a drag-and-drop email builder with responsive templates, list management and segmentation, automation workflows, and signup forms and popups to grow your audience — plus SMS marketing to complement email. Known for a genuinely generous free plan and low pricing, Sender is a popular pick for teams watching their marketing budget.

The platform pairs easy campaign creation with automation and multichannel reach. The visual builder and templates speed newsletter and promo creation; automation triggers welcome series, abandoned-cart, and behavior-based sequences; and segmentation and personalization target the right subscribers. Sender adds SMS marketing (with free monthly credits on paid tiers), e-commerce integrations (for stores like WooCommerce and Shopify), analytics, and features like inbox preview and deliverability tools on higher plans. Its value proposition — full features across list sizes at a low cost — targets senders who find bigger platforms overpriced.

Sender serves small businesses, e-commerce stores, and creators wanting affordable email and SMS marketing. It offers a Free plan (up to 2,500 contacts and 15,000 emails/month with core features and automation), a Standard plan from around $7/month (scaling with contacts, adding SMS credits and up to 10 team members), a Professional plan from around $14/month (dedicated IP, inbox preview, SMS automation), and custom Enterprise, with ~30% off on annual billing. It competes with Mailchimp, MailerLite, EmailOctopus, and AWeber, differentiating on affordability plus built-in SMS and a generous free tier.