Pickfu

What is PickFu?

PickFu is consumer research software that lets sellers, marketers and product teams split test ideas with real people and get written feedback, often within hours. Users compare options such as product images, logos, packaging or ad copy, choose an audience, and read why respondents chose each option. Signing up is free and surveys can be paid for as you go.

Key features of PickFu

• Split tests and surveys: compare images, logos, packaging, listings or copy side by side.
• Audience targeting: select respondents by traits such as age, gender, country and interests.
• Written feedback: respondents explain why they chose an option.
• AI insights: an AI summary surfaces themes in the written responses.
• PickFu Agent: builds surveys from a description of what you want to learn and helps interpret results.
• Privacy: results stay private to your team, respondents sign an NDA, and the vendor lists SOC 2 Type II compliance.

How PickFu works

A user sets up a poll with two or more options, picks an audience and pays per response. Respondents vote and write short explanations, and results arrive in the dashboard along with an AI summary. Teams repeat tests as they refine a listing, design or message.

Who uses PickFu?

PickFu serves product, design, marketing and ecommerce teams, from solo founders to global brands. The vendor names ecommerce, gaming, publishing, consumer goods and agencies among its users, and reports 230,000+ surveys completed and 13 million responses collected.

PickFu pricing

Pay as you go is free to sign up and charges per survey, which the vendor says start at $1 per response, though the cost varies with audience and sample size. PickFu+ is $99 per month or from $999 per year, with survey discounts on annual tiers from 5% to 15%. Prepaid credit packs and one-time Project Passes are also sold, and Enterprise is custom priced.

PickFu integrations

PickFu has a Slack app that lets you tag @PickFu to launch surveys and receive results in Slack. An MCP server connects PickFu to compatible tools such as Claude, Cursor, ChatGPT and Notion.

PickFu alternatives

SurveyMonkey and Typeform are survey builders where you bring your own respondents, whereas PickFu supplies the respondents for fast polls. Qualtrics is an enterprise research platform with a far broader scope and cost. Jotform is a general form builder.