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Practice management and CRM for aesthetic practices
PatientNow is a practice management, EMR, and CRM platform for aesthetic and elective medical practices, including medical spas, plastic surgery, dermatology, and cosmetic clinics. It combines clinical documentation with a strong marketing CRM and patient-engagement toolkit aimed at growing revenue in cash-pay aesthetic practices.
The platform covers EMR and charting, before-and-after imaging, scheduling, payments and memberships, inventory, and a marketing CRM with lead nurturing, email and text campaigns, and reputation tools. Optional outsourced insurance billing supports practices that bill payers alongside cash-pay services.
PatientNow serves established aesthetic and elective practices that prioritize marketing, lead management, and patient retention alongside clinical documentation. Its long history in the aesthetics market and CRM depth make it a common choice for practices focused on growth.
Pricing Model
Custom
Starting Price
Contact vendor
Free Options
None
| Feature | Practice | Insurance Billing Add-on |
|---|---|---|
| EMR & charting | — | |
| Before/after imaging | — | |
| Scheduling & payments | — | |
| Marketing CRM | — | |
| Custom quote | — | |
| Outsourced insurance billing | — | |
| $1,500 configuration fee | — | |
| 5-6% of collections | — | |
| Claims management | — | |
| Optional | — |
Other
Marketing
Finance
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
EMR and practice management for medical spas and aesthetics
Mobile-first EHR for plastic surgery and medical spas
