FreshBooks

FreshBooks is cloud accounting software designed for small businesses, freelancers, and service-based owners who want to handle their books without being accountants. It started as invoicing software and still does that better than most — professional invoices, automatic payment reminders, online card and ACH payments, and recurring billing — then grew into a full accounting tool with expenses, double-entry bookkeeping, and financial reports.

Around invoicing and accounting, FreshBooks adds time tracking (useful for billing clients by the hour), project management, estimates and proposals, expense capture, mileage tracking, and reports like profit and loss and sales tax summaries. Its appeal is simplicity: an interface non-accountants find approachable, with an accountant-friendly back end, plus strong customer support. It is US and North America focused but used internationally.

FreshBooks suits freelancers, consultants, agencies, and small service businesses that bill clients and want painless invoicing and accounting. Pricing is tiered by plan (Lite, Plus, Premium, Select) and limited by billable clients, so you choose a plan based on how many clients you invoice and which features you need.