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Booking and payments for salons and spas
Fresha is a booking and business management platform for salons, spas, and beauty businesses, offering appointment scheduling, online booking, payments, and a large consumer marketplace where clients discover and book beauty and wellness services. Once known for being subscription-free, Fresha changed its model in 2025 and now charges a subscription plus marketplace and processing fees.
The platform provides appointment scheduling and online booking, integrated payments, client management, automated reminders, marketing, inventory, and team management, plus a listing on the Fresha marketplace, one of the largest consumer booking marketplaces for beauty and wellness. Its marketplace reach and integrated payments make it popular with salons and spas seeking new clients.
Fresha removed its free-forever plan in early 2025; as of 2026 it offers a 7-day trial and then paid plans - a solo Individual plan reported around 19.95 dollars per month and a Team plan around 14.95 dollars per bookable team member - plus a 20 percent fee on new clients acquired through its marketplace (charged once per client) and card processing fees. Aimed at salons and spas, it competes with Vagaro, GlossGenius, Boulevard, Mindbody, and Square Appointments.
Pricing Model
subscription
Starting Price
$15/mo
Free Options
Free trial
| Feature | Individual | Team | Marketplace |
|---|---|---|---|
| Solo user | — | — | |
| Scheduling and booking | — | — | |
| Payments | — | — | |
| Client management | — | — | |
| Marketplace listing | — | — | |
| Per bookable team member | — | — | |
| Team scheduling | — | — | |
| Marketing | — | — | |
| Inventory | — | — | |
| Reminders | — | — | |
| 20 percent new-client fee | — | — | |
| Charged once per client | — | — | |
| Consumer marketplace exposure | — | — | |
| Card processing fees | — | — | |
| New client acquisition | — | — |
Other
Marketing
Finance
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
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Booking and business software for salons, spas, and fitness
Business management for fitness and wellness businesses
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