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ElasticRun runs a technology-enabled rural distribution network that connects consumer brands and e-commerce with the vast base of small kirana stores in India's smaller towns and villages. It aggregates kirana demand, distributes FMCG and goods deep into rural markets, and provides logistics and working-capital support — reaching retailers that traditional distribution can't serve cost-effectively.
ElasticRun combines B2B commerce, logistics, and fintech to extend brand reach into Bharat. It is free for retailers to order; ElasticRun earns from trade and services.
Pricing Model
Custom
Starting Price
Contact vendor
Free Options
Free version
| Feature | Retailer | Brand / Enterprise |
|---|---|---|
| App-based ordering | — | |
| Wide FMCG catalog | — | |
| Delivery to store | — | |
| Credit access | — | |
| Transparent pricing | — | |
| Deep rural distribution | — | |
| Demand aggregation | — | |
| Logistics support | — | |
| Market analytics | — | |
| Account management | — |
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
B2B wholesale marketplace for food and grocery retailers
B2B e-commerce marketplace for retailers and wholesalers
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