Durable

What is Durable?

Durable is an AI business builder for small businesses and solo operators that need a website and basic business tools in one app. It generates a site from a short description and adds a CRM, bookings, payments, SEO and an AI business assistant. The vendor reports 3 million businesses.

Key features of Durable

• AI website builder: generate a site with templates and custom domains.
• SEO and GEO: visibility on Google and AI search, with Google Business Profile connection.
• CRM: manage leads and customers.
• Bookings: customers book services from the site.
• Payments: built-in payment processing.
• AI tools: logo, brand, image and blog generators plus a business assistant.

How Durable works

A user describes their business, Durable generates the site and brand assets, and the owner adds bookings, payments and CRM. Analytics and the AI assistant help manage marketing and leads.

Who uses Durable?

Durable targets home services, health and wellness, professional services, food and events, pet and auto, and creative businesses.

Durable pricing

Durable lists a Launch plan at $25 per month in USD, and the vendor promotes starting for free. It says the plan replaces seven separate subscriptions.

Durable integrations

Durable names Google Business Profile, connected through its SEO and GEO page, and does not list other third-party integrations.

Durable alternatives

Framer and Webflow are design-led site builders with more layout control. Carrd builds simple one-page sites at low cost. Typedream and B12 are AI-assisted site builders, and B12 adds a services layer.