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In-app product adoption and onboarding
Chameleon is a product adoption platform that helps SaaS companies onboard users, drive feature adoption, and reduce churn through in-app experiences. Product teams build product tours, tooltips, microsurveys, launchers, and an in-app search bar without engineering for each change, guiding users to value and gathering feedback inside the product.
The platform is known for highly customizable, on-brand UI patterns that feel native rather than bolted on, plus deeper styling control than many competitors. Alongside tours and tooltips, it includes HelpBar - an in-app search and command palette that lets users find help articles, navigate features, and trigger actions - and AI agents to assist with building and personalizing experiences.
Chameleon offers three plans - a Startup tier from around 279 dollars per month, a Growth tier starting near 12,000 dollars per year with average spend of 26,500 to 30,000 dollars or more, and custom Enterprise - priced by monthly tracked users, feature access, and contract length. All plans include its AI agents and adoption toolkit. Aimed at product-led growth teams, it competes with Pendo, Appcues, Userpilot, and WalkMe.
Pricing Model
Subscription
Starting Price
$279/mo
Free Options
Free trial
| Feature | Startup | Growth Popular | Enterprise |
|---|---|---|---|
| Unlimited tours and tooltips | — | — | |
| 5 microsurveys | — | — | |
| 1 launcher | — | — | |
| AI agents | — | — | |
| From about 12,000 dollars per year | — | — | |
| Higher MTUs | — | — | |
| More surveys and launchers | — | — | |
| HelpBar | — | — | |
| Custom pricing | — | — | |
| SSO | — | — | |
| Advanced security | — | — | |
| Dedicated support | — | — |
Other
CRM
Communication
Analytics
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API Types
SDK Availability
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Developer Features
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Compliance Standards
SOC 2 Type II
EnterpriseISO 27001
EnterpriseGDPR Compliant
GlobalHIPAA
HealthcarePCI DSS
FinanceCCPA
PrivacyFedRAMP
GovernmentCSA STAR
CloudDeployment & Data
Data Residency Options
Verify with vendor for your specific region requirements.
Product adoption and in-app onboarding
Product experience platform: analytics, in-app guides, and feedback
No-code user onboarding and product adoption.
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