Unacast

Unacast is a location data platform that helps businesses make informed decisions by providing accurate and insightful data on human mobility. If you're managing a retail chain, working in real estate, or involved in urban planning, Unacast offers valuable data that can help you understand how people move and interact with specific locations. This helps in better planning and strategic operations.

What Unacast does is take anonymized data from various sources like smartphones and other devices to create a detailed picture of movement patterns. By understanding these patterns, businesses can optimize everything from site selection for new stores to targeted marketing campaigns.

For retailers, this means you can see where your customers are coming from, which stores they visit frequently, and how long they stay. This data can help optimize inventory, staffing, and marketing strategies. Real estate professionals can use the information to analyze foot traffic, pinpointing the best locations for new developments or understanding which areas are experiencing growth. Urban planners can employ the data to improve public transportation routes, pedestrian pathways, and overall city planning.

With a focus on data quality and user privacy, Unacast ensures that the information provided is both reliable and ethically sourced. The interface is designed to be user-friendly, turning complex data into easy-to-understand insights without needing a background in data science.

In short, Unacast turns location data into actionable insights, helping various industries make smarter, data-driven decisions. Whether you're optimizing a retail network or planning urban infrastructure, Unacast lends you the insights to do it more effectively.