Company Overview

About Talkwalker

Talkwalker Details

Founded

2009

Revenue

$49M

Funding

$5.3M

Team Size

320

What SIA Thinks

Talkwalker is a comprehensive tool designed to help businesses monitor and analyze online conversations. It’s especially useful for companies that want to keep track of what people are saying about them, their competitors, or any relevant topic on social media and other platforms.

Think of it as an all-in-one service for social listening and media monitoring. With Talkwalker, you can scan through millions of online sources, including social media networks, blogs, news sites, and forums. This means you’re not missing out on any conversations that could affect your business. If someone mentions your brand, positive or negative, you’ll know about it.

What sets Talkwalker apart is its ease of use. The platform provides clear and insightful reports, making it simple to understand the data without needing a background in analytics. You can track your campaigns in real-time, measure your social media impact, and get a sense of how people feel about your products or services.

Additionally, Talkwalker offers features tailored for various business needs. For instance, it can help you identify key influencers in your industry, which can be crucial for marketing campaigns. It also supports crisis management by alerting you to any upticks in negative sentiment, allowing you to react quickly.

The tool is also built for collaboration. It allows you to share reports and insights easily with your team, so everyone is on the same page when it comes to brand reputation and media presence.

In summary, Talkwalker helps businesses stay on top of their online reputation and understand public sentiment, without needing a deep dive into complex data. It’s a practical solution for anyone looking to gain meaningful insights from the plethora of online chatter.

Pros and Cons

Pros

  • Strong analytics
  • Customizable reports
  • Comprehensive data
  • Real-time updates
  • Easy to use

Cons

  • High cost
  • Requires training
  • Complex setup
  • Data overload
  • Limited integrations

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