Salesforce Marketing Cloud Intelligence (formerly Datorama)

Salesforce Marketing Cloud Intelligence, which was previously known as Datorama, is a platform designed to help businesses make the most of their marketing data. It brings all your marketing information into one place, so you don't have to sift through numerous spreadsheets or dashboards. This makes it easier to understand how your marketing efforts are performing and where you could improve.

Imagine you have data coming in from various sources like social media, email campaigns, and online ads. Instead of juggling these different platforms separately, Marketing Cloud Intelligence combines all of this data for you. This means you can see everything in a single view, offering a clearer picture of your overall marketing performance.

For those responsible for a company's marketing strategy, this means less hassle and more time to focus on what really matters—making data-driven decisions. Whether you want to see how your latest campaign is doing or compare the effectiveness of different channels, Salesforce Marketing Cloud Intelligence simplifies the process.

Additionally, the software allows for customization, so you can set it up to track the metrics that matter most to your business. And because it's a Salesforce product, it integrates well with other tools and services you might already be using, adding another layer of convenience.

In summary, Salesforce Marketing Cloud Intelligence helps you organize, analyze, and draw insights from your marketing data, all in one spot. This way, you spend less time managing data and more time using it to improve your marketing efforts.