Company Overview

About Prowly

Prowly Details

Founded

2013

Revenue

$2.1M

Funding

$1.1M

Team Size

91

What SIA Thinks

Prowly is a user-friendly software designed to simplify the work of PR professionals. Instead of juggling multiple tools to manage press releases, media contacts, and outreach, Prowly brings order to the tasks by offering an integrated platform. The software is built to help public relations teams and individual professionals handle their PR activities efficiently from one place.

Prowly allows users to create and share visually appealing press releases without needing advanced design skills. The software's simple interface makes crafting engaging stories more straightforward. With built-in analytics, PR teams can measure the impact of their content and understand how well their messages resonate with the intended audience.

Additionally, Prowly doubles up as a media management tool. It maintains an updated database of journalists segmented by various criteria, helping users to pinpoint and connect with the right media contacts easily. This functionality saves a substantial amount of time that could be spent researching journalists' details. The tool can also track email campaigns, making it easier to follow up and build relationships with media professionals.

What sets Prowly apart is its focus on both usability and functionality. The platform does not require extensive training, making it accessible even to those new to PR. At the same time, it provides all the necessary features for seasoned PR professionals looking to fine-tune their strategies.

In a world where effective communication is essential, Prowly is a practical solution for handling PR tasks. It streamlines the process, allowing PR pros to concentrate more on their core activities – crafting compelling stories and building beneficial relationships – rather than managing overly complex software. This way, users spend less time on administrative tasks and more time creating impactful PR campaigns.

Pros and Cons

Pros

  • User-friendly interface
  • Affordable pricing
  • Comprehensive tools
  • Cost effective
  • Time-saving features

Cons

  • Basic analytics
  • Sometimes glitchy
  • Learning curve
  • Limited integrations
  • Limited support options

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