Company Overview

About Placer.ai

Placer.ai Details

Founded

2018

Revenue

$74M

Funding

$123K

Team Size

20K

What SIA Thinks

Placer.ai is a software platform designed to provide businesses with insightful data and analytics to help them make better decisions about their physical locations. Whether you're a retailer, real estate developer, or part of the public sector, Placer.ai equips you with accurate and actionable information about human movement and behavior near your venues.

With Placer.ai, users gain access to real-time foot traffic data, allowing them to understand trends and patterns related to how people move around and interact with different places. This data can inform a range of strategies, from marketing and site selection to operational efficiencies. By analyzing visitor counts, dwell times, and repeat visit rates, businesses can refine their offerings to better meet customer needs.

The platform doesn’t require any technical background to navigate. Its interface is user-friendly, with easy-to-read dashboards and visualizations. This makes it straightforward for businesses of any size to leverage powerful data without needing advanced technical skills. Subscribers can compare their locations against competitors, track changes over time, and evaluate the effectiveness of promotions and events.

Moreover, Placer.ai can be used to identify emerging trends, giving businesses a competitive edge in adapting to changes in consumer behavior. This insight can help shape both immediate and long-term strategies, such as opening new stores, optimizing current locations, or tailoring marketing efforts.

For those looking to make data-driven decisions, Placer.ai provides an intuitive and accessible solution, transforming complex data into clear, concise insights that drive tangible actions. It’s a tool that helps businesses understand their environments better and make smarter, more informed decisions about their physical spaces.

Metrics History

7/22 - 4/24

Trending up by 5.2% this month
Showing teamSize history

Pros and Cons

Pros

  • Easy navigation
  • Real-time tracking
  • User-friendly interface
  • Accurate data
  • Comprehensive insights

Cons

  • Expensive plans
  • Data overload
  • Steep learning curve
  • Limited coverage
  • Privacy concerns

Reviews

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