Muck Rack

Muck Rack is a software platform designed to make the lives of PR professionals and media teams easier. By consolidating several tools and services into one place, Muck Rack aims to streamline the way you manage relationships with journalists and track media coverage. Instead of juggling multiple apps and spreadsheets, you can use Muck Rack to find journalists based on their recent work and interests, send pitches, and monitor news stories in real-time.

One of the standout features is its media database that’s updated frequently, so you always have the latest info on journalists and media outlets. You can search by various filters like beats, keyword mentions, and even social media activities, helping you tailor your outreach to the right people.

Meanwhile, Muck Rack’s media monitoring tools allow you to track the impact of your press releases and media campaigns. You can receive alerts when your brand or keywords are mentioned in the news, and generate reports with ease. This makes it simpler to show the results of your work to clients or higher-ups without diving into countless news sites or social feeds.

In addition, Muck Rack also offers collaboration features so teams can work more efficiently. You can share lists, notes, and contact details with teammates, ensuring everybody is on the same page. Plus, the platform integrates with other popular tools and services, like Slack, so your workflow remains uninterrupted.

Overall, Muck Rack combines essential PR tools in one user-friendly platform, saving you time and eliminating the confusion of dealing with multiple services. Whether you’re a small business looking to get your name out there or a large agency managing multiple clients, Muck Rack provides a straightforward way to improve your media relations and measure your PR efforts.