Company Overview

About MobileAction

MobileAction Details

Founded

2013

Revenue

$12M

Funding

$2.8M

Team Size

120

What SIA Thinks

MobileAction is a user-friendly software designed to help app developers and marketers efficiently grow and manage their mobile applications. With a focus on simplicity and effectiveness, MobileAction provides a suite of tools that streamlines the process of app optimization, user acquisition, and performance tracking.

At its core, MobileAction assists you in making your app more visible on various app stores through App Store Optimization (ASO). It provides insights into keywords, rankings, and trends, helping you to improve your app's placement and attract more organic downloads. This means less time guessing on which keywords work and more time seeing results.

The platform also offers competitive intelligence, allowing you to keep an eye on what similar apps are doing. This can help you identify successful strategies and avoid pitfalls. By understanding your competition better, you can adjust your approach to stay ahead.

Moreover, MobileAction features user acquisition tools that help you track the performance of your paid campaigns. You can see which channels are bringing in the most users and how they are interacting with your app. This gives you a clearer picture of what marketing efforts are truly paying off.

Another valuable aspect of MobileAction is its market intelligence capabilities. These tools help you understand market trends and consumer behavior, so you can make more informed decisions. Whether you're looking to enter a new market or fine-tune your current strategy, these insights can be incredibly beneficial.

Designed with ease of use in mind, MobileAction is accessible to both seasoned marketers and those who are just starting out. Its intuitive interface and actionable data make it a practical choice for anyone looking to grow their app effectively and efficiently.

Metrics History

7/22 - 4/24

Trending up by 5.2% this month
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Pros and Cons

Pros

  • Comprehensive analytics
  • User-friendly interface
  • Wide data coverage
  • Affordable pricing
  • Custom alerts

Cons

  • Complex setup
  • Limited free plan
  • Occasional data delay
  • Lacks advanced features
  • Steep learning curve

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