Company Overview

About Kantar TNS

Kantar TNS Details

Founded

1946

Revenue

$300M

Team Size

4

What SIA Thinks

TNS, a Kantar company, offers a comprehensive suite of software solutions designed to help businesses understand their markets and consumers more deeply. The software tools from Kantar TNS focus on providing actionable insights through market research and data analytics. Companies in various sectors can leverage these tools to make informed decisions, improve customer engagement, and drive growth.

The Kantar TNS software suite covers a range of applications, from survey design and data collection to advanced analytics. It helps organizations gather crucial information about consumer preferences, behaviors, and expectations. This information can guide marketing strategies, product development, and customer service improvements.

What makes Kantar TNS software particularly valuable is its user-friendly design. Even individuals with limited technical expertise can navigate the platform to gain meaningful insights. The software presents data in easy-to-understand formats, such as charts and graphs, which simplifies complex information and supports better decision-making.

Moreover, Kantar TNS offers customizable templates and reporting tools, enabling users to tailor their research projects to specific business needs. Whether you’re looking to understand customer satisfaction, brand perception, or market trends, the Kantar TNS software can help you get the detailed insights you need.

In addition, the cloud-based nature of the software ensures that all data is securely stored and easily accessible from anywhere. This is particularly useful for teams that are spread out geographically or operate remotely. With regular updates and ongoing support, Kantar TNS ensures that its software stays current with market research best practices and technological advancements.

For businesses looking to deepen their understanding of their markets and make data-driven decisions, Kantar TNS offers reliable and intuitive software solutions to turn insights into actionable strategies.

Metrics History

7/22 - 4/24

Trending up by 5.2% this month
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Pros and Cons

Pros

  • Global presence
  • Established reputation
  • Diverse methodologies
  • Comprehensive insights
  • Industry expertise

Cons

  • Slow reporting
  • Complex tools
  • High costs
  • Overwhelming data
  • Limited customization

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