Company Overview

About Cognism

Cognism Details

Founded

2015

Revenue

$24M

Funding

$127M

Team Size

580

What SIA Thinks

Cognism is a sales intelligence platform designed to help businesses find and connect with potential customers. As a sales and marketing tool, it aims to improve how teams gather and use data for prospecting. With Cognism, companies can access a rich database of contact information, which includes emails and phone numbers, to boost outreach efforts.

One of the main features of Cognism is its ability to provide accurate and up-to-date information on decision-makers and businesses. This can be especially useful for sales teams looking to target specific industries or roles within organizations. By using this tool, sales representatives can save time on research and focus more on building relationships and closing deals.

Another key aspect of Cognism is its compliance with privacy laws such as GDPR. This ensures that the data used for sales and marketing activities is ethically sourced and legally compliant, giving businesses peace of mind when using the platform.

Cognism also offers various integrations with popular CRM systems and marketing tools. This means that users can seamlessly incorporate the data and insights provided by Cognism into their existing workflows. This integration can help to streamline processes and improve overall efficiency.

In addition to its core features, Cognism offers analytics and reporting capabilities, giving teams the ability to track the effectiveness of their outreach and make data-driven decisions. These insights can be vital for refining strategies and achieving better results over time.

Overall, Cognism aims to be a helpful resource for businesses looking to enhance their sales and marketing efforts through better data and analytics. Whether for lead generation, contact enrichment, or improving outreach tactics, Cognism seeks to support teams in meeting their goals through more informed decision-making.

Metrics History

7/22 - 6/24

Trending up by 5.2% this month
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Pros and Cons

Pros

  • Global reach
  • Data accuracy
  • Lead generation
  • User-friendly
  • Efficient tool
  • Lead generation
  • Data accuracy
  • Easy integration
  • Sales automation
  • User-friendly

Cons

  • Data compliance
  • Contact duplicates
  • Learning curve
  • Expensive plans
  • Limited integrations
  • Limited support
  • High cost
  • Complex setup
  • Frequent updates
  • Data privacy

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