Company Overview

About CleverTap

CleverTap Details

Founded

2013

Revenue

$120M

Funding

$180M

Team Size

670

What SIA Thinks

CleverTap is a software designed to help businesses understand and engage with their customers better. Whether you're running an e-commerce platform, a mobile app, or any other digital service, CleverTap collects data on how users interact with your service. This information can then be used to personalize communications, create targeted marketing campaigns, and ultimately enhance customer experiences.

Imagine being able to send a special offer to someone who hasn't used your app in a while, or crafting a message specifically for first-time visitors to your website. CleverTap makes tasks like these simple by using the data you already have to automate and customize your outreach efforts. It combines all the tools you need for customer engagement into one easy-to-use platform.

The software also helps you keep track of how well your engagement strategies are working. Detailed reports and analytics let you see which campaigns are successful and which ones might need some tweaking. Instead of guessing what your customers want, you can use real data to make informed decisions.

One of the key benefits of CleverTap is its ability to integrate with various other tools you may already be using, such as messaging apps or analytics services. This makes it easier to manage everything in one place without the hassle of switching between different software programs.

In essence, CleverTap allows businesses to better understand their users and engage with them in a more meaningful way. This can lead to higher customer satisfaction, increased retention rates, and ultimately, better business outcomes. It’s an efficient, user-friendly solution for anyone looking to deepen their customer relationships without the complexity.

Metrics History

7/22 - 6/24

Trending up by 5.2% this month
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Pros and Cons

Pros

  • Strong support
  • Cost effective
  • Customizable alerts
  • In-depth analytics
  • User-friendly
  • Automated workflows
  • Personalized notifications
  • User-friendly interface
  • Cross-platform support
  • Advanced analytics

Cons

  • Complex setup
  • High-price tiers
  • Limited integrations
  • Occasional bugs
  • Steep learning curve
  • Learning curve
  • Data privacy concerns
  • Limited integrations
  • Pricing tiers
  • Occasional bugs

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