Carta

Carta is a software platform designed to make managing equity and ownership simpler for companies, investors, and employees. Originally focused on helping businesses keep track of their cap tables, Carta has expanded its services to cover various aspects of equity management and corporate governance. By centralizing all the information related to ownership, Carta helps reduce the complexity involved in issuing, tracking, and transferring stock and options.

Startups and private companies often use Carta to keep their shareholder information organized and up-to-date. The platform makes it easy to issue shares to employees, investors, and co-founders, ensuring everyone knows exactly what they own. This transparency is crucial for both early-stage companies looking to attract investment and more established firms preparing for an initial public offering (IPO).

Investors benefit from using Carta as well. Venture capitalists, angel investors, and other stakeholders can use the software to manage their portfolios, track their investments, and receive updates on the performance of the companies in which they've invested. Carta provides a clear, consolidated view of everything important, making it easier to make informed decisions.

For employees, especially those who receive stock options as part of their compensation, Carta provides a user-friendly way to understand what they own and the potential value of their shares. Employees can access their equity information anytime, helping them appreciate the full value of their compensation package.

One of the platform's key strengths is its user-friendliness. The interface is designed to be intuitive, so users don’t need to be experts in finance or equity management to navigate it successfully. Additionally, Carta offers various levels of service, from basic cap table management to more comprehensive solutions that include valuation services and compliance support.

Overall, Carta aims to bring clarity and efficiency to equity management, making it easier for companies, investors, and employees to understand and navigate this important aspect of business.