Company Overview

About AddThis

AddThis Details

Founded

2004

Revenue

$10M

Funding

$58M

Team Size

31

What SIA Thinks

AddThis is a user-friendly software solution designed to help businesses enhance their online presence and connect more deeply with their audience. Focused on simplifying the process of content sharing and social media engagement, AddThis offers a range of tools that make it easy for website visitors to share your content across various social platforms.

One of the standout features of AddThis is its customizable sharing buttons. These buttons are easy to implement on your website and can be tailored to match your brand’s look and feel. This means that whether someone wants to share your blog post on Facebook, Tweet about your latest product, or pin an image on Pinterest, they can do so with just one click. The simplicity and ease of use encourage more shares, which can lead to increased traffic and visibility for your content.

Beyond just social sharing, AddThis also offers tools that help you understand your audience better. With detailed analytics, you can see which content is resonating most with your visitors. This data can be incredibly valuable for shaping your content strategy, ensuring you produce more of what your audience loves.

Another engaging feature is the ability to create targeted messaging and personalized recommendations for visitors based on their behavior. This can improve user experience by offering them relevant content, helping keep them on your site longer, and encouraging more interactions.

AddThis integrates smoothly with most website platforms, making setup a breeze even for those who aren’t particularly tech-savvy. No extensive coding knowledge is required, and the straightforward interface ensures you can get up and running quickly.

In summary, AddThis brings together a suite of tools that makes content sharing and engagement easier, all while offering insights that can help you refine your approach. It's a practical solution for businesses looking to boost their online engagement and build stronger connections with their audience.

Metrics History

7/22 - 4/24

Trending up by 5.2% this month
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Pros and Cons

Pros

  • Wide network access
  • Comprehensive analytics
  • Easy sharing
  • Customizable options
  • User-friendly interface

Cons

  • Ad-heavy experience
  • Limited free features
  • Data tracking issues
  • Privacy concerns
  • Costs for upgrades

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