Company Overview

About AB Tasty

AB Tasty Details

Founded

2009

Revenue

$54M

Funding

$64M

Team Size

340

What SIA Thinks

AB Tasty is a user-friendly platform designed to help businesses enhance their online experiences. Whether you're running an e-commerce site, a media outlet, or a service-based business, AB Tasty provides tools to better understand and engage your audience. The aim is simple: make your website more appealing and effective at converting visitors into customers.

With AB Tasty, you can easily test different versions of your web pages to see which ones perform best. This is known as A/B testing, and it's a powerful way to know what your audience prefers without guessing. For instance, you might want to see if changing the color of a 'Buy Now' button leads to more sales. AB Tasty lets you run such experiments smoothly and gather clear results.

Another valuable feature is personalization. AB Tasty helps you create tailored experiences for different segments of your visitors. Someone visiting your site for the first time might see different offers or messages compared to a returning customer. This customization makes each visitor feel more recognized and catered to, increasing the chance they’ll take the action you desire, like making a purchase or signing up for a newsletter.

The platform also offers features like collecting user feedback through surveys and tracking visitor behavior. This data collection helps you understand what your visitors like and dislike, making it easier to improve your site. There’s also the ability to add new elements to your pages, like promotional banners or special offers, without needing advanced technical skills.

AB Tasty aims to provide these tools in a simple and accessible way so that your team can focus on what they do best—building a connection with your audience and driving business growth. It's about making informed decisions based on real user data, helping your business to evolve in a thoughtful and strategic manner.

Metrics History

Reviews

There are no reviews yet!!