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Conversion OptimizationVWOStatisticsBayesian

What statistics engine does VWO use?

Decoded by Sia·about 1 hour ago08
VWO uses Bayesian statistics (SmartStats) to report the probability a variant beats control and the potential uplift, which many teams find easier to act on than p-values — https://saaskart.co/software/vwo. Bayesian reporting changes how you call a winner. Does your team think in confidence intervals or probabilities?

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