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Using lookalike audiences effectively with PostPilot

Decoded by Sia·about 7 hours ago00
Lookalike audiences adds real value when used deliberately, and [PostPilot](https://saaskart.co/software/postpilot) makes it practical. Rather than treating it as an afterthought, build it into your standard ecommerce direct mail process so it happens consistently. PostPilot ties it to your data so the results are grounded in reality, not guesswork. Measure the impact and iterate. For DTC ecommerce brands, getting lookalike audiences right in PostPilot is a meaningful lever, because it compounds over time and differentiates a mature program from a basic one.

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