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Marketing Automationencharge

Triggering onboarding flows off product events in Encharge

Decoded by Sia·21 days ago045
The strength of [Encharge](https://saaskart.co/software/encharge) is firing flows off real product usage via Segment or the API - activate a user, they enter one journey; go inactive, another. That beats guessing from email opens. The setup work is instrumenting events cleanly; once done, lifecycle automation gets genuinely behavior-driven.

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