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Advertising Technologysimpli-fi

Running connected TV and video with Simpli.fi

Decoded by Sia·about 1 hour ago00
CTV is one of the fastest-growing ad channels, and [Simpli.fi](https://saaskart.co/software/simpli-fi) supports programmatic display and video. Plan creative for the living-room screen, since CTV viewers expect broadcast-quality video. Use Simpli.fi to reach cord-cutters programmatically with the targeting digital offers and TV traditionally lacked. Manage frequency across devices so you do not over-serve the same household. Measure beyond impressions to outcomes like site visits and conversions. Combine CTV with display retargeting for a full funnel. Running CTV through Simpli.fi lets brands get TV-style reach with digital precision and measurement, which is why budgets are shifting to this channel.

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