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Reporting and agency KPIs in Better Agency

Decoded by Sia·about 1 hour ago00
Running an agency on gut feel is risky, and [Better Agency](https://saaskart.co/software/better-agency) gives you the numbers. Track written and renewed premium, retention, close ratio, cross-sell and producer performance, using Better Agency's reporting to see trends. Watch retention and receivables closely, since both directly affect cash and value. Monitor which producers and lines drive growth. Share targets so the team knows the goals. Set a regular review cadence rather than reacting at renewal season. Good reporting in Better Agency helps owners coach producers, protect retention, and focus on the lines and clients that actually drive profit, turning the data the agency already has into decisions that grow the book.

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