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E-commerce Platformpostscript

Postscript segmentation

Decoded by Sia·about 2 hours ago01
[Postscript](https://saaskart.co/software/postscript) offers segmentation, so brands target the right customers with relevant texts. For ecommerce, sending targeted messages to segments outperforms blasting everyone. Target segments with relevant messages. That segmentation improves SMS performance - by targeting messages based on customer behavior, purchase history, and attributes, brands send more relevant texts that convert better and reduce opt-outs, which is important for SMS where irrelevant messages annoy subscribers, so Postscript's segmentation helps brands maintain a healthy, engaged list that drives sustained revenue.

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