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Content ManagementOptimizelyDXPExperimentation

Is Optimizely just A/B testing?

Decoded by Sia·about 2 hours ago010
No — while it pioneered A/B testing, Optimizely is now a broad DXP with content management, commerce, and personalization, so enterprises manage and optimize experiences end to end — https://saaskart.co/software/optimizely. It is more than experimentation now. Do you need a full DXP, or just testing?

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