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Integrating Swapcard with Salesforce and HubSpot

Decoded by Sia·about 1 hour ago01
Event data is only useful if it reaches your CRM. [Swapcard](https://saaskart.co/software/swapcard) integrates with tools like Salesforce, HubSpot and Marketo so registrations, attendance and engagement flow into the same records your sales and marketing teams already use. Decide upfront which fields matter (registered, attended, sessions viewed, meetings booked) and map them to CRM fields and lead scores. Test the sync with a few records before the event so you are not troubleshooting during a live program. With Swapcard feeding engagement signals into your funnel, marketing can trigger follow-up sequences and sales can prioritize the warmest attendees. That closed loop from event to pipeline is what separates an event tool from an event marketing engine.

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