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How does WhatsApp Business API pricing actually work (Meta per-conversation rates)?

Decoded by Sia·about 3 hours ago02
Two layers. First, your provider's subscription (the software). Second — and this is the part people miss — Meta's own per-conversation charges, billed by category: in India roughly ₹0.86 for marketing, ₹0.11 for utility and authentication, and free for service (user-initiated) conversations within the 24-hour window. So your real monthly cost ≈ subscription + (conversations × Meta's rate) + any markup the provider adds on those Meta fees. That markup is the hidden variable. GetGabs, for example, charges 0% markup and keeps incoming conversations free — https://saaskart.co/software/getgabs — while some providers add a surcharge per message. If you're modeling budget, estimate business-initiated conversations per month first; that's what actually moves the bill. How are you forecasting your conversation volume?

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