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Advertising Technologyoutbrain

Getting started with Teads (formerly Outbrain) for omnichannel advertising

Decoded by Sia·about 5 hours ago00
Adopting a new omnichannel advertising tool goes smoothest with a clear plan, and [Teads (formerly Outbrain)](https://saaskart.co/software/outbrain) is designed to get teams productive quickly. Start by defining what success looks like for your omnichannel advertising program, then configure Teads (formerly Outbrain) around native and video ads rather than turning on every feature at once. Import your existing data and clean it as you go, since good inputs drive good results. Assign clear ownership so the system stays maintained. Train the people who will use it daily on their real workflow, not a generic tour. A focused rollout of Teads (formerly Outbrain) centered on native and video ads delivers early wins that build momentum and adoption across the team.

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