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Marketing AutomationClick-to-WhatsApp AdsWhatsApp MarketingPaid Ads

Do Click-to-WhatsApp ads convert better than landing pages?

Decoded by Sia·about 3 hours ago02
For considered or high-ticket purchases, Click-to-WhatsApp (CTWA) ads often out-convert a cold landing page — a conversation lowers friction and lets a bot or agent qualify the lead instantly instead of hoping a form gets filled. For low-ticket impulse buys, a fast landing page can still win. The trick is what happens after the click: an instant auto-reply, qualification flow, and routing to the right agent. Tools like GetGabs include a Click-to-WhatsApp ads manager wired into the chatbot and shared inbox so ad clicks become tracked conversations — https://saaskart.co/software/getgabs. Measure cost per qualified conversation, not just cost per click — CTWA looks pricier per click but often cheaper per lead. Anyone running CTWA at scale — what's your qualified-lead rate versus landing pages?

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